In this article, you will get the necessary information you need to know when registering a trademark in China.
If you are planning to do business with China, it is crucial to register your trademark in advance. China does not recognize unregistered trademark rights and if you plan to sell on e-commerce websites or via a local distributor, the first requirement you will get is to register your trademark, before any trading takes place.
The timeframe for the registration
The average time frame for the whole process is around 13 months, if everything goes smooth:
What documents to prepare
To apply for trademark registration, foreigners need to prepare the following documents:
1. Your ID or Enterprise License such as ‘Company Registration Certificate’, ‘Business Registration Certificate’, ‘Business License’ and so on.
2. Trademark pattern in clear JPG format.
3. Description the goods or services, which the trademark is applied to.
4. Name of entrepreneur, company address, Email address, phone number.
The types of trademarks you can register in China
The following marks are acceptable:
The following marks are prohibited from registration:
File your trademark in Chinese
For a better protection in China, we recommend registering your trademark in Chinese characters. First, if your trademark is registered only in its original version (Latin characters), a third party can use or register the same trademark (or a similar one) in local characters. In addition to that, the registration and use of the trademark in local characters will make your brand more recognizable because Chinese people will be able to read it.
China and Europe use the same registration systems for international classification of goods and services, but China has unique trademark subclasses which aren’t used in Europe.
It’s important that you confirm which of 45 classes and subclasses should be used for your products. To be fully protected, you can use subclasses that have little relevance with your products as well.
The period of the trademark validity
The registered mark is valid for 10 years and you will have to renew it 10 years after the date of registration. Be sure to renew the trademark registration in advance. A registered mark can be cancelled on the ground of non-use therefore it must be used within 3 consecutive years after registration.
We just sent you an email. Please click the link in the email to confirm your subscription!